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Zarina is currently working as an Accounts Director for a hotel representation company based in London. Her clients range from luxury hotel chains to independent property owners across the world.

A salesperson at heart, Zarina is combining her role as Accounts Director with that of Executive Director and Co-Founder of bonafide hr. She brings her passion for people development and her commercial acumen to launch our company.

Zarina says, “The bonafide brand of companies is our long-term vision of creating services and products with people at the centre of everything we do. bonafide hr is the first, and I’m thrilled to be part of this journey.”

In her spare time, Zarina has been involved in fundraising for several charities close to her heart. An enthusiastic stargazer, she also enjoys taking her telescope and escaping into the night skies.

She shares her life in West London with her husband and Bella the cat.