Welcome to bonafide hr.
bonafide hr is a boutique human resources solutions company supporting the creative industry. We provide tailored end-to-end, affordable HR services.
We believe every SME and start-up should have access to the same high-quality HR services as Fortune 500 companies, at a time when they need it most.
At bonafide hr we support, advise and educate small businesses and new start-ups on all things people related. Our philosophy is simple. To help you build your culture we focus on three key areas:
Hire, Engage and Retain.
Hire the right talent at the right price and the right time. Invest in your people by developing programmes that keep them engaged, then retain your talent by creating a culture that drives creativity and innovation.
Our goal is to be your partner; an extension of your business, not just a good option to have up your sleeve.
Shaheen, Co-Founder & Director Human Resources says, “The time and energy invested early in your business planning will pay huge dividends in the future. Part of growing or launching a new company is building your culture, and at bonafide hr we do just that”.
“We ask you to look at your business from a different perspective. Imagine having employees at one with your goals and vision – part of them, not apart from them.”
At bonafide hr we’ve thought long and hard about how we see ourselves evolving. Like any company, we’ve defined themes and behaviours that will help us shape who we become.
Our values are our guiding principles. They are central to our broader culture and our aspirations for the future.
Our high-touch approach to HR and ‘the bonafide way’ influence the personal service we offer our customers. We’ve pledged that these will remain constant as we evolve and grow. The bar is set high!
Zarina,Executive Director & Co-Founder, says “Your people are your most expensive asset. Take care of them; they are the key to your success. We believe great minds come together to generate great results – but only if you place your people at the centre of everything you do.”
Our MISSION is human resources at the grassroots level. We want to help our clients grow by developing a closer relationship between businesses and HR.
Our VISION we seek to work with our clients and support them on their journey, becoming an extension of who they are.
Our VALUES clue’s in the name! Bona fide means genuine or real – so our values are authenticity, followed by trust, collaboration, community and celebration.
Shazia, Head of Finance & Administration says “Our values are part of who we are. They allow us to work effectively as a team.”
The bonafide Way
The bonafide way is defined by our brand personality. It should evoke a service culture that is informal, pragmatic and high touch, made up of expert team players.
The bonafide personality is one of openness and self-expression – important tools in helping identify and frame the content of all communications. Our brand personality seeks to influence, not merely communicate, both visually and through the written word.
Our goal is to provide a high-touch HR service, the kind that leaves an impression with our clients. We want them to feel connected in a personal way, allowing us to exceed all expectations.